Media theories research

Wednesday 27th March 2019



In this post i am going to research how media theories can be applied in media texts, especially in a magazine. This way i can look at which media theories i can use in my own production. 

TASK 3 - Choose 3 different media texts... as long as they link to the brief you've chosen.

How is media theory used in these 3 media products and how these make the text appealing to an intended audience?

 This magazine uses the uses and gratification theory by Blumler and Katz, as the audience will pick this magazine up for their own pleasure, information and/or relexation.


 This magazine uses the reception theory by Stuart Hall,  as audiences/readers who pick up this magazine will decode this to uncover a message. That message could be: How to properly look after your cat or are you making sure you are looking after your cat properly.

 This magazine uses the theory by Daniel Chandler about the audience picking their 'ideal type'. This magazine is made for audiences who like cats and want to read more about them, thus they are using the 'ideal reader' theory.



In my magazine i will be using the use and gratification theory and the 'ideal reader' theory so my audience  can pick up my magazine fore their own pleasure as it is their 'ideal type' of magazine to read.