Wednesday, March 20, 2019

Intertextuality in the media

Wednesday 20th March 2019


Intertextuality simply means creating one text in reference to another.  
Intertextuality can also happen when the content of one media text makes reference to another.
Intertextuality is not always obvious. References can only be recognized if you know what  they are referring to.There are also cultural, social and linguistic limitations.


In this task i am going to explain how intertextuality is used in 3 different media texts related to my brief and say what effect this has on the audience. 

TASK 3  – 
Choose 3 different media texts... as long as they link to the brief you've chosen.  
How and why is intertextuality employed in 3 media products and what effect does this have in their intended audience?


In this magazine the 'yum-yums' is an inference as it is a restaurant, cafe and a type of food. This inference is meant for mass audiences who have dogs or know anything about the restaurant and the type of food. This intertextuality makes the reader feel as if they have a connection to the magazine and they can interact with the magazine because people could recognize the reference to food. 




In this magazine they use a range of intertextuality. One example is the reference to Cinderella, as we all know her to have a blue dress and to have a similar skin colour and hair style. This is meant for a mass audience as many people especially kids will know about these references. This makes the reader feel as if they have a connection to the magazine as kids can recognize the 'disney princess' and pester their parents to buy it. 




In this magazine they use a range of intertexuality, such as Justin Bieber who is a famous singer, and Vanessa Hudgens who is a famous actress from high school musical. This is meant for mass audiences as many people especially kids will know about high school musical and justin bieber. This reference makes the audience recognize the actress and singer and connect with the magazine.

Task 4
In my magazine i am going to use an image of a super cat flying to a speech bubble of knowledge' as a reference to superman, and also write next to the flying cat to infinity and beyond which is from toy story. This will make the reader connect with the magazine. 












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