Wednesday 13th March 2019
Post 1 – How is media language used in 2 media products to create meaning through constructing representations and following genre conventions?
- Describe the main characters/people in the media products... E.g. Gender, Age, Race.
In this magazine front cover it shows a female kitten who looks young as her eyes have not yet changed colour (they do as they grow up), staring at the 'camera'
- Are they represented positively or negatively? What gives you this impression?
This magazine is represented positively as they are not saying anything bad about the kitten, only informing others about how to discover what your cat is like .
- What media language elements are they using to construct these representations? For this, don't just look at the obvious, look at everything around the people too, such as colour of text (magazine) or non-diegetic music in the background (video), mise-on-scene (video and magazine, online), etc.
They are using calm words, such as easing, to make the magazine seem positive. The use of the calm words create a educational and positive representation due to the fact that they are trying to help people understand cats. Whereas is they used aggressive words like fierce cats or something along those lines it would create a negative representation.
- How do logos and other graphics help construct the brand identity of your chosen products?
Logos and other graphics help construct a design which is unique to yourself.
- How do the colour schemes help construct the brand identity of your chosen products?
Colour schemes also help to construct the brand identity as they are unique so they fit your own style/likes.
- Are there are intertextuality elements that help create meaning?
The words you chose also help your magazine create meaning as the intertextuality forms your magazine to make it suitable for your chosen brief.
- What type of shot/music are they using?
They are using a close up head to stomach shot.
- What connotations do the colours they use have?
The light colours help to create a sense of happiness and calmness
- What does the set represent the time and place of the situation?
The set helps the readers to understand that this magazine is helping us on how to understand cats. Details in the magazine which tells me this is that the kitten looks curious just like the readers.
- What does the make-up and hair used say about the characters/models?
The cat is not wearing makeup but the kitten looks curious and cute.
- What does the body language say about the attitudes of the characters/models used?
The body language helps us to see how the cat is maybe feeling curious about what is ahead of the camera.
- What connotations can the type of lighting used in the shot/scenes have? How does it help create representation?
The lightning helps to create a positive representation as it is nice and bright, however it would not matter if the background was dark.
- Describe the main characters/people in the media products... E.g. Gender, Age, Race.
This magazine shows a cat staring into the camera looking happy as their tail is up and the tip is curved (showing affection)
- Are they represented positively or negatively? What gives you this impression?
They are represented positively as they are not saying anything bad about cats.
- What media language elements are they using to construct these representations? For this, don't just look at the obvious, look at everything around the people too, such as colour of text (magazine) or non-diegetic music in the background (video), mise-on-scene (video and magazine, online), etc.
The cats position shows how the cat is feeling happy as they are showing affection towards something/someone behind the camera.
- How do logos and other graphics help construct the brand identity of your chosen products?
It helps to create a unique design
- How do the colour schemes help construct the brand identity of your chosen products?
It also helps to create a design which fits the creators likes.
- Are there are intertextuality elements that help create meaning?
The words you chose also help your magazine create meaning as the intertextuality forms your magazine to make it suitable for your likes.
- What type of shot/music are they using?
They are using a full body shot.
- What connotations do the colours they use have?
The bright and vibrant colours help to create a positive and happy magazine.
- What does the set represent the time and place of the situation?
The set helps us to understand that this magazine is about cats as it shows a cat and the titles include cats.
- What does the make-up and hair used say about the characters/models?
- The cat isn't wearing any makeup.
- What does the body language say about the attitudes of the characters/models used?
- The position of the cat helps us to understand that the cat is showing sings of affection, also the fact that the cats pupils are dilated suggest that the cat is feeling calm.
- What connotations can the type of lighting used in the shot/scenes have? How does it help create representation?
The lightning (which is bright) helps us to understand how the cat is feeling. But it would not really matter is the lightning was dark as it focuses on the cat but with a bright lightning the readers focus on not just the cat but the bright background.
- Describe the main characters/people in the media products... E.g. Gender, Age, Race.
The brown cow in this picture looks vulnerable due to the fact on the other page it shows meat from the cow
- Are they represented positively or negatively? What gives you this impression?
They are represented negatively because it shows how people kill these poor cows for food even thogh they deserve to live just like every other animal.
- What media language elements are they using to construct these representations? For this, don't just look at the obvious, look at everything around the people too, such as colour of text (magazine) or non-diegetic music in the background (video), mise-on-scene (video and magazine, online), etc.
The position of the cow shows how the cow looks vulnerable and sad, also the title of article on the next page suggests that people a killing innocent cows
- How do logos and other graphics help construct the brand identity of your chosen products?
It helps because it is your own chosen design
- How do the colour schemes help construct the brand identity of your chosen products?
The colours also help to create a unique design as it is your own chosen design.
- Are there are intertextuality elements that help create meaning?
The intertextuality creates meaning as they are showing a vulnerable cow (which creates a sad environment) and the different kinds of meats that come out a cow ( which makes the readers feel guilty about killing innocent cows who deserve to live just like any other animal).
- What type of shot/music are they using?
They are using a half body shot.
- What connotations do the colours they use have?
The dull colours represent a sad and serious problem as it is making us think about if what we are doing to cows is right.
- What does the set represent the time and place of the situation?
The set shows how the cow is in a farm (that is where they normally keep cows).
- What does the make-up and hair used say about the characters/models?
The cow is not wearing any makeup
- What does the body language say about the attitudes of the characters/models used?
The fact that the cow is showing half of its body and it looks like the cow has tears in his eyes suggest how the cow is feeling sad that it is about to get killed just like every other cow.
- What connotations can the type of lighting used in the shot/scenes have? How does it help create representation?
It helps to create a representation that cow deserve to live and should not be killed for food, the dull lightning and the pictures help create this representation.
This magazine uses the reception theory by Stuart Hall, as audiences/readers who pick up this magazine will decode this to uncover a message. That message could be: How to properly look after your cat or are you making sure you are looking after your cat properly.
This magazine uses the theory by Daniel Chandler about the audience picking their 'ideal type'. This magazine is made for audiences who like cats and want to read more about them, thus they are using the 'ideal reader' theory.
